Comintelli Welcomes Deb Kemp to the Team

We're thrilled to welcome Deb Kemp to the Comintelli team as the Head of Customer Success for our North American clients, having previously worked in the same capacity at Cipher. To get to know her better, we asked her a few questions.

Tell us about your career so far...

I’ve had stints in consumer market research working with the Global Knowledge and Insights team at The Hershey Company, and various roles in digital marketing, web development, and media placement agencies. Agency life is not for the faint of heart, but it exposed me to many different industries; this exposure has been valuable in the competitive intelligence space. The common denominator in all these roles is working with people. I’m by far a social introvert who is naturally curious and enjoys getting to know people. By far, my favorite role is Mom.

What is included in your role as Head of Customer Success at Comintelli?

My primary goals are to lead a positive customer experience for our North American customers and drive value, product engagement, and adoption by serving as a product guide, advisor, and voice in product development.

What were you most excited about when coming to work at Comintelli?

I’m most excited about two things – first is the continuity of working with many of the same customers from K360. The Second is simply working with a team; I’ve been in an army of one for quite some time at Cipher, so it’ll be great to have colleagues and a supportive team. Everyone has been so welcoming and amazing.
From a product perspective, I’m excited that many of the features requested by Cipher customers currently exist in Intelligence2day®. It’s great to see Comintelli’s commitment to product enhancements, and updates and that Customer Success has a seat at the product development table to be the voice of the customer.

What do you believe is the biggest challenge in CI at the moment?

• The pace of change. Keeping up with constantly evolving technologies, industries, and markets can be daunting.
• Overwhelming availability of information and the growing number of paywall/subscription-based content providers.
• Gatekeeping of information internally and integrating competitive intelligence and insights across an organization.

What do you think differentiates Comintelli and Intelligence2day® from other tools and platforms in CI?

Two words: customizability and multifarious. Intelligence2day® doesn’t force you into a specific workflow. Instead, you can customize views, workflows, audiences, and more. You can be as hands-on as your time allows creating highly curated content. Or, you can leverage automation to streamline your workflows.

How do you think the industry will change in the coming 5 years and what are the greatest challenges ahead?

The most apparent change will be the reliance on AI and automation, and I also suspect we’ll see a greater emphasis on data visualization. I foresee competitive intelligence professionals leveraging these tools to streamline data collection and focus on predictive analytics and future trends. As for challenges, CI Professionals will continue to face similar challenges to the ones they face today, but specific nuances of these challenges will change as technology changes.

Deb, we are excited to have you join us and look forward to your contribution.