Comintelli Welcomes Hicham Zermane to the Team

We are excited to introduce Hicham Zermane as Onboarding Consultant! We sat down and got to know him a bit better.

Tell us about your career so far…

In 2016, I started my career in Dubai as a Retention Specialist at Etisalat — the largest Telecom company in the United Arab Emirates. In this role, I prevented customer churn by designing and deploying retention strategies based on Market & Competitive Intelligence. Later in 2018, I switched to Emirates Airlines, where I had a position as a Senior Customer Service and Sales Agent. There, I had a chance to interact with customers from all over the world to make their journey as smooth as possible.

Whilst living in Sweden, I studied Data Science where I learned how to use data to solve real-world problems as well as take advantage of AI to make our lives easier.

What is included in your role as Onboarding Consultant at Comintelli?

In a nutshell, my main responsibility is to ensure a smooth onboarding process for our incoming clients by providing comprehensive training, tutorials, and webinars to help them start using the Intelligence2day® platform effectively.

What were you most excited about when coming to work at Comintelli?

As a person who loves data, I was overwhelmed by the knowledge and expertise of the Comintelli team who started leveraging data to help companies stay ahead of their competitors for more than 20 years. The professionalism here is outstanding!

What do you believe is the biggest challenge in CI at the moment?

I would say Difficult Data Distribution. Sharing the relevant information with the relevant stakeholders is a challenge in itself. The amount of frequently generated data is overwhelming. Stakeholders and data consumers can get easily distracted. That's why in Intelligence2day®, you can distribute the right insights to the right stakeholders with just a few clicks!

What do you think differentiates Comintelli and Intelligence2day® from other tools and platforms in CI?

There are many, but I would emphasize that it is easy to use, scalable, and efficient. The development team here is doing a great job in order to provide an exceptional user experience.

How do you think the industry will change in the coming 5 years and what are the greatest challenges ahead?

We are living in a very fast-moving world. It’s a beautiful thing! But, a lot of unexpected changes may happen at any given time. Here at Comintelli, we are keeping an eye on every detail when it comes to CI practices, such as ensuring reliable resources, real-time data, and effective distribution.

It’s great to have you here, Hicham! Best wishes for much success in your new role.