Comintelli Welcomes Sune Jørgensen to the Team

We are thrilled to have Sune join our team as Head of Customer Success! We asked him a few questions to get to know him better.

Tell us about your career so far…

Since 2005, I have been working in the Market & Competitive Intelligence industry in a variety of different roles. My first job was building search queries for media- and market monitoring, and after thousands of search queries, I began selling the solutions. I have been a sales manager, product owner, commercial manager, COO, and consultant across Scandinavian and International projects and companies, and I consider myself a seasoned market & competitive professional.

What is included in your role as Head of Customer Success at Comintelli?

In my capacity as Head of Customer Success, my primary role is to cater for all new and current customers, ensuring that our software and services bring value to them. Our customer success team will ensure professional management of all projects, and we aim to elevate our customer relationship to a new level. We have just extended our team to 5 colleagues and I will do my best to manage all internal as well as external expectations.

What were you most excited about when coming to work at Comintelli?

I’ve been trying to beat Comintelli for the last 10 years or so representing international competitors in direct competition with Intelligence2day® and the Comintelli sales team… If you can’t beat them, join them.

I am most excited about creating a center of excellence when it comes to Customer Success. Overall, I know I will be working with very skilled and hard-working colleagues. I am very much looking forward to becoming a part of the team.

What do you believe is the biggest challenge in CI at the moment?

I can name 50 current challenges in CI today that are categorized into different topics. Just to name a few:

• A struggle in getting market & competitive intelligence to be a cornerstone of every company’s strategy to grow.
• “Content is king.” Without the right content, any MCI platform becomes obsolete. I want to help address this critical fact at Comintelli and ensure our customers have access to whatever content they find relevant.
• A disconnect between market intelligence analysts and users. A question I get often is how analysts can interact better with internal stakeholders and provide better information services to them. This is a real challenge to get implemented thoroughly across an organization.
• When we talk about accessing external information, paywall and subscription services have become a standard for many editorial news services. How to manage access to these types of media outlets is increasingly becoming more difficult.
• The “Facebook” culture of consuming information. One size does not fit all, and nowadays everybody lives in a deeply personalized world where information is tailored to everyone’s specific needs. I call it the Facebook culture, and how to manage all these diverse personal needs is really a huge challenge for the intelligence community.

I will tell you all about the next 45 challenges in the market & competitive intelligence industry at a later time.

What do you think differentiates Comintelli and Intelligence2day® from other tools and platforms in CI?

Intelligence2day® is the most diverse platform I have worked with. It can manage a wide range of different tasks and is very flexible in adapting to specific customer needs and requirements. Just to name a few benefits of using Intelligence2day® compared with what I would regard the closest competitors:

• Easy to use. The platform is very easy to use and manage once you understand the connectivity of the basic features. With some competing platforms, I have spent 50+ hours trying to learn and have never succeeded.
• Ingestion of sources. The platform’s ability to ingest, normalize, and classify a wide range of different sources is quite impressive. I have previously stated that “content is king,” and the ability to ingest so many different data formats and content types is really what makes Intelligence2day® stand out.
• It is an all-in-one solution. When you buy Intelligence2day®, you get all features, all designs, and all modules in one solution. You don’t have to think about buying an upgrade or another module. You get access to the platform and you instantaneously have access to all features and functions.

One huge difference about Intelligence2day® is actually not about the technical feature specification of the platform itself but rather the honest and straightforward representation of the Comintelli staff. They don’t promise more than what the platform can deliver which is a huge advantage when scouting for the next MCI software platform to lift job performance in any company. I truly like the honest work and high ethical standard the company represents, which is one of the reasons I am now working at the company.

How do you think the industry will change in the coming 5 years and what are the greatest challenges ahead?

The greatest challenges in the coming 5 years are the same challenges we face today. We will become more mobile, cyber security when managing sensitive data will become more restrictive, and the Facebook culture of how we demand and consume will be even more enforced. But when it comes down to business, we still need the right information at the right time… which is what we are trying to provide today.

Welcome to the team, Sune! We look forward to your contribution and can’t wait to celebrate success together.