Considerations For Selecting A Market & Competitive Intelligence Technology Solution

Market and competitive intelligence (M&CI) is a fundamental strategic business competency, and a growing range of technology solutions are available for optimizing this work.  It’s a good time to upgrade the approach you’re using now and consider adopting M&CI technology.  This webinar will cover key areas for decision-making (though not specific products) including:

  • How companies are using M&CI solutions now – roles and business areas
  • What customers cite as key value they get from their M&CI tech
  • High-level categories of solutions and use cases
  • The process firms use in selecting an M&CI solution – and driving adoption

Presenter:
Guest Presenter: Cinny Little, Principal Analyst at Forrester

Moderator: Jesper Martell, CEO, Comintelli

Wednesday, January 29, 2020 – 04:00 PM UTC+2