The Right Tech To Improve Field Intelligence Gathering In Pharmaceuticals

There’s no doubt about it, technology is winning the race against time. There are thousands of new inventions every single day, catering to a number of different industries and the pharmaceutical industry is no stranger on the list.

Today, the right technology is changing conference monitoring in pharmaceuticals to take a step ahead of competitors. In fact, the right AI tools and software are supporting efficiencies that ultimately reduce the cost and effort to a fraction of a traditional approach.

A new approach to event monitoring
Although COVID has put a hold on many physical events in the past two years, the way in which conference monitoring had been operating needed to change.

Each year, hundreds of research teams are sent to pharmaceutical events to capture thousands of scientific abstracts, only for that data to be seen once and never used again. At the end of the day, alot of time and resources are wasted.

Now there is a much easier, more efficient way of gathering market and competitive intelligence. It’s a method that not all pharmaceutical companies have adopted yet – only the forward-thinking progressive companies are ahead of their competitors by doing so.

This latest software tool can give researchers faster access to search content for analysis, as well as instantly upload image content from the field, index old and new images, and reduce time and resources significantly.

It’s a new framework for event monitoring like never before, that works both virtually and in person to ensure instant delivery of intelligence from the conference floor to the stakeholder.

Using Intelligence2day®’s FIRE feature for event monitoring
The Field Intelligence Retriever (FIRE) allows for extremely fast gathering and analysis of data from conferences and virtual events, turning photo data into searchable content.

It can help structure any visual intelligence, whether it is technical documents, marketing, sales, trade shows, flyers or more. As a result, monitoring operations that usually take weeks can now be processed in real-time, providing instant access to intelligence insights.

How does it work?
Intelligent Optical Character Recognition (IOCR) technology is used to understand the information within an image and turn it into searchable texts.

Together with AI, Intelligence2day®’s FIRE feature can not only transfer images into searchable characters but also analyze and understand the content of the image so that it is easy for a user to find. The sophisticated AI technology allows for even blurry images to be processed.

This top pharmaceutical company saved time and resources using Intelligence2day®’s FIRE feature

One of our clients, a top pharmaceutical company, was experiencing three major challenges before approaching Comintelli to help find a solution. All image data capturing for conference monitoring, tradeshows and presentations was done through a time-intensive manual process, which in turn, led to not utilizing the image data that was collected.

They needed a solution for delayed information capture, an ability to search image content and an easy way to find and compare previous intelligence.

Comintelli got to work to build an IOCR (Intelligent Optical Character Recognition), bringing life to the FIRE (Field Intelligence Receiver) tool.

Now the company has easy access to current and past data. The content of the image (whether it is current or past data) is analyzed by Intelligence2day® and categorized, automatically assigning relevant topics or tags to the image. Seconds after the image has been uploaded, any user that would find the information relevant is notified through an alert.

This top pharmaceutical company now captures conference data in seconds, which would usually take weeks to process.

Read the full case study here.